Think Global

One of the largest online collections of published scientific research in the world is looking for some connection. What is the common denominator? It’s Knowledge or more basic Plain Brain Power. Globally Scientists collaborate using the same source provided by Elsevier.

Assignment
Show that ScienceDirect is moving forward with adding Web 2.0 features to their global database of scientific articles.

Target group
Scientists and Researchers Worldwide
Librarians Worldwide

Strategy
Originally the pay off was For Great Minds .. since “great minds think alike”. Scientists, researchers and librarians worldwide share a unbelievable amount of brain power. We wanted to show this sharing as a part of a new Humanist trend.

Concept
The Renaissance was an extremely interesting period in Art and Sciences. They merged together. Famous artists were as important as scientists and visa versa. We looked for a way to unleash the respect scientists have for each other make this happen in a Flemish Primitive way, a northern direction in Renaissance painting by Marco Ventura.

Media
Online Voting Site
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