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House of Performance (HofP) is a serious consulting firm that focuses on improving business processes. They do their job with passion. HofP is growing fast. Like any growing company, it struggles a bit with its identity and has difficulty in being consistent in its communication. “Who is House of Performance, and why would I ask them to help my org re-org?” They primarily get business through their own network because HofP is good–very good.

Goals
Increase brand awareness and attract more advisors.
Create a unified view to the outside world that matches the HofP identity.

Target group
Consultants
Relations
Prospects in six chosen segments

Strategy
House of Performance is indispensable in achieving change processes, because they connect with people. With that connection they create more involvement and ultimately will be more productive. After a few sessions with the partners, we discovered that there’s a strong belief that people can only change if they are truly touched. People do not learn a new trick; they learn to understand the consequences.
As a part of our approach to the assignment, we took the partners through the Sinek’s Golden Circle. This is a very solid way to separate Product and Result from Motivation and Vision.

Concept
House of Performance want to show that they are  different. By claiming to be ‘the difference between’ and leaving the end of that sentence open, HofP claims to have more content, to be more meaningful, and show more commitment.