Monday 20 June 2011
Rock our show
We all know Tommy. Tommy Hilfiger? That casual American brand, something with Oprah? The TH brand was founded in 1985 by the American fashion designer Tommy Hilfiger as his first men’s collection appeared. He became willingly and unwillingly world famous because of several things we not going to discuss. Yet back in the Artmiks time, our studio worked on promoting TH for quite a while.
Twice a year, all marketing and sales people came over to the Netherlands to hear the results of the previous year and see the goals of next season. For this they needed flashy and smashy video clips for the biannual global line opening.
In only 12 minutes, we have to persuade all worldwide buyers of the brand Tommy Hilfiger and show the evolution of the brand and the various product groups, like men’s wear, women’s wear and denim.
TH Sales and Marketers
Strategy / concept
Through tightly cut footage material and using the right music, all within 12 minutes again, totally “catch up” and make new Tommy fans. This is all supported by contemporary design and cut-out visuals.
With each show over 500 spectators were again fully Tommy-adept and ready for the next season.