Prepare yourself!

November 15, 2011 will go down in history as the day the Assassin’s from the celebrated series Ubisoft Assassin’s Creed mercilessly strike. Literally and figuratively. That day is the official Assassin’s Creed release.

Bohemia Amsterdam made a threat to gamers and the like. Releasing a series of documentary-like film clips which follow the assassin secretly on his preparations. His precision in figuring out his weaponry, how he will complete his armory, and how he exercises his fighting techniques. Centuries ago he made his preparations in Constantinople, but today it’s in modern day Amsterdam!

Thus, the threat is close… really close for the game-loving Dutch. Watch them here

Assignment
Create awareness of the launch at November 15, 2011 of Assassin’s Creed Revelations.

Target group
Fans of Assassin’s Creed and Hit Buyers, gamers who buy the top 5 most popular games every year.

Strategy
Gamers are online. To create a hit, hit online. The net is full of impersonators of any game character. In the Netherlands there happens to live one of the best Assassin look-a-likes. Bohemia Amsterdam brought the Assassin to live in today’s Amsterdam. The mixture of rendering and reality will make people blog about it.

Concept
In four short clips the Assassin practices his skills in today’s Amsterdam. He finds weapons, clothing, transport and does target practice with a minor at the Albert Cuyp. Can you imagine the fear in his eyes?

Media
Youtube only, zero budget.

Result
Within 2 days the counter hit 200.000 views, over 100 game sites and blogs writing about the clips from all over the globe, rewarded with 98% likes and an average of 60 comments per episode. The clips are hot from Japan to Brazil. One very happy client.