One Way Ticket

Challenge
Wereldtickets.nl is relatively new in the travel industry. That means they’re mostly unknown, and most people do not consider them as a possible provider.

Goal(s)
Increase website traffic.
Place Wereldtickets.nl on the map.

Target group
Everyone who’s searching online for flight tickets.

Strategy
In a competitive market, it’s hard to get noticed with little resources. The competition is battling for market share with large campaigns. Therefore with the little means wereldtickets.nl has, they have to stand out to get noticed. They have to pull a small stunt and make use of social media to reach the set target group.

Concept
Concept: enkelereisterug.nl

The idea is to have an online environment where you can wish a person a one-way ticket to wherever you want them to go. For example: send Obama a one-way ticket to Hawaii. (Of course, the user is asked their reason for giving this person a one-way ticket back.) To win the ticket, one had to tweet about it, or write about it on Facebook.

Media
Online