KINK my launch

KINK has a enormous fan base. And these are not just fans, but true followers who swear by the sounds of their leader. KINK DJs play an important role in this message. They play the sounds, they are the voice.

Assignment
Create a launching present for all people connected to or employed by KINK.

Goals
Enlarge heart share.
Increase understanding of the new KINK positioning.

Strategy
Have the DJs in front of the camera and make them the proud Messengers of Music. Put everything together in a cute booklet, have t-shirts, caps and merchandise. Add the coolest headset and put it in a box.

Media
T-shirt, cap, booklet, headset, box.