Tuesday 10 May 2011
Dare to Change
You have two buildings, five or more different goals, an extremely intelligent proposition, and enough brains to fill a university. What do you do? You ask Bohemia to help put you on the right track. Waag Society was first.
Waag Society develops creative technology for social innovation.
Because of their many varied projects, Waag Society has a diffuse image to the outside world. The hyperactive Waag Society is able to handle 70 projects or more a year without any problems.
Waag Society needs a unified and clear identity to be more visible and claim its central space in innovation.
Stakeholders such as project partners, governments, funders and the public.
Victor and Marco worked from the heart of the Waag Society. The first step was to conduct some extensive and in-depth sessions with key people within the Waag Society.
Then, with all employees involved, their brand essence, vision, mission and proposition were determined. Now, all Waag Society projects must comply with these appointed core values.
With the insights of Victor and Marco, they launched the so-called Big Brand Moments (BBM). Having a BBM makes it easier for a company to focus their communication. In these moments, you can talk to the press and clearly state the why and what you are working on. These projects will be put in the spotlights. In other words, these projects have the communications budget to bring them to the attention of the target group.
Strategy (vision, mission, proposition)
The BBM model is embraced by Waag Society and each year there are now more than seven projects appointed to BBM. These projects will be further supported by communications and PR.