Bring a blanket

The first PICNIC was held in 2006. This was the first internationally orientated cross-media week event where innovation, creativity and technology came together.

Goals
The first year had to be smashing. PICNIC wanted to be on the map as the best, most exciting and inspiring event of the year. The goal? Recruit 1,500 visitors.

Target group
Innovation managers
Media specialists
Creative community
IT professionals
Corporate companies

Strategy
We’d already changed the name to PICNIC. Next move was to develop a striking theme. To launch a strong visible concept you need to stay close to the idea. Nobody connects a picnic to a business and innovation fair by itself.

Concept
At a picnic everyone is equal; visitors and speakers meet. There’s no hierarchy. Everyone shares his inspiration and ideas and brings something of his own. So why not a blanket? Bringing a blanket implies you have to do something to add to the success of PICNIC. Feel free, bring a blanket and make it a party.

Result
More than 500 attendees and 1,500 visitors went to the public events. It was the buzz of the season.

More
PICNIC
Posters in Amsterdam by Jarr Geerligs