Saturday 10 September 2011
Bohemia Amsterdam creates the personality that identifies your product, service or company in all aspects like name, term, sign, symbol and design, or combination of them. Bohemia Amsterdam developed brands like PICNIC, First On Mars, T-Party and AdfoTODAY.
Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price – they represent the sum of all valuable qualities of a product to the consumer.