Monday 8 August 2011
Your reason is why.
If we ask you what do you sell, will you answer, “We build flat-screen TVs with great colour and the best sound”? Well, that’s boring. It certainly doesn’t make me…(continue reading)
Tuesday 2 August 2011
This summer Susanne van Nierop, editor at Adformatie, popped by at Bohemia Amsterdam and interviewed Kyra Roest and Marco de Boer on the Why, How and What’s of the new…(continue reading)
Monday 1 August 2011
Size does not matter.
Being creative is not about being free, it’s about finding the solution within the restriction. Size does not matter in that sense; it’s merely one of the rules you have…(continue reading)
Wednesday 27 July 2011
In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks. Soviet psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologist…(continue reading)
Saturday 23 July 2011
Hurt to Heal
“Spare the rod and spoil the child” sounds old-fashioned in modern upbringing. And is even unlikely in today’s agency-client relations. At Bohemia, we think otherwise. We aspire to always tell…(continue reading)