Monday 8 August 2011
Your reason is why.
If we ask you what do you sell, will you answer, “We build flat-screen TVs with great colour and the best sound”? Well, that’s boring. It certainly doesn’t make me want to ditch my 2-year-old TV and run to the shop to buy yours. It would all be different if you said, “We want to change your TV experience. That’s why we build great TVs with the best sound available today.”
“People don’t buy what you do, they buy why you do it. And what you do serves as the proof of what you believe.” Simon Sinek
In other words, at Bohemia Amsterdam we discover your ‘Why’ to build a cut-out message to it. We do not want to sell ‘What You Make’ to anybody, we want to sell ‘Why You Make It’ to your believers. We believe that you can sell anything from the heart in honesty and passion for your reason ‘Why’.
What is your reason? Share it here…