Monday 15 August 2011
Swallow to Digest
Swallowing is a complex function. Considering that, it’s no wonder that swallowing campaigns, beginning with the closing of the eyes, has been “automated,” meaning that no thought is required for the act once it’s initiated. Swallowing is controlled by automatic reflexes involving nerves within the parietal lobes and the sensory areas as well as a swallowing centre in the brain that is connected to the motor area and Broca’s area.
The complexity of swallowing campaigns also explains why there are so many causes of dysphagia, a medical term for the symptom of difficulty with swallowing. Problems can occur with:
- the conscious initiation of swallowing,
- propulsion of the campaign,
- closing of the emotional passages,
- opening of the upper or lower esophageal sphincters, and
- mental blockage to the passage of a campaign.
To get a campaign to be swallowed within an organization, we first have to ban all possible causes of dysphagia. This can be done within an organization by using five simple top-down management steps:
- accepting the concept by the management
- making an internal presentation of the concept
- engaging marketing teams to the campaign concept
- making room for all to speak out and share thoughts on the campaign
- delegating tasks to team members for execution
In this book we give you more insights on how campaigns are digested, stored or rejected, and how to make them fuel our system efficiently as seen on TV.