Sunday 1 May 2011
Ask for Answers
Ad agencies supply what is asked, right? They’re paid to blast you with crazy ideas and extravagant campaigns. Yet you probably recognize the space between your brief and their proposal. You doubt whether they understand your brand, your product or your motivation. You realize: “Wait a sec – they’ve never asked me anything!” Their account administrator is relieved when she can put down the phone without answering your ‘difficult’ questions. This is not what in-depth campaigning is about.
“A partnership with the right ad agency and the right banker meant you could drive a company to be almost as big as you could imagine.”
Seth Godin, the Purple Cow.
Being your agency means that we are indeed partners. We really want to know everything. We’re not afraid to turn you inside out with questions. Simply because we might oversee some of your motives, beliefs or brand characteristics. We can only get answers if we’re not afraid to ask. There is no such thing as a stupid question and there’s nobody who knows your product better than yourself. Tell us about it when you call us.