Do you want to know how creatives battle their way through a recession? Thursday January 19 at Bitterzoet Amsterdam, the Dukes of Dutch advertising will be on stage to defend…(continue reading)

December 9 2011, all hell will break loose on this years eNight. The Party of the Nerds will be the kick off of your Happy Season. It’s been a year…(continue reading)

What can you do wrong in creativity? In a 45 minute session Marco de Boer will talk about the ideal creative process and management of creativity. He will focus on…(continue reading)

You must recognize the moments you don’t feel like anything more than headless clicking your time through deleting a bunch of emails. It feels refreshing, soothing almost. You mind doesn’t want…(continue reading)

In psychology, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed tasks. Soviet psychologist Bluma Zeigarnik first studied the phenomenon after her professor, Gestalt psychologist…(continue reading)