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Client:

PICNIC

Live your media life the wild way.

What was supposed to become a Cross Media Week back in 2005 ended up being a grand PICNIC in 2006. Real Bohemians are responsible for changing the name and identity 180º. Our question was simple: “Who wants to go to a Cross Media Week?”

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Monday 20 June 2011

Bring a blanket

launching campaign of PICNIC'06

The first PICNIC was held in 2006. This was the first internationally orientated cross-media week event where innovation, creativity and technology came together. Goals The first year had to be smashing….(continue reading)

Monday 20 June 2011

Uncork your brain

The successful campaign for PICNIC'07

Since the first year was such a success, the second had to be better. This sounds strange and even impossible, yet it’s a common request. PICNIC organization, City of Amsterdam,…(continue reading)

Monday 20 June 2011

Create the Future

The restyling for PICNIC'08

In only three editions, PICNIC has grown to an adult phase. The free and playful identity no longer suited the direction in which the management wanted to go. The new…(continue reading)

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